Each client has it’s own identity and needs. To transform the clients needs to a brand/online strategy, art direction, graphic design and illustration I unravel a clients identity. This proces is about dialogue, communication and honesty. Next to these structured processes I like to work in a more intuitive way. To express my own thoughts and identity I’m always working on expositioning, teaching workshops, creating visually interesting objects or looking for funny stuff to entertain you through my blog. These two worlds are combined in Head&Tail. The thoughtfulness of the head is combined with the playfulness of the tail. Strategic and intuitive design in balance.